James Boogie connected with Ventile® to take action against the current fashion industry, and choose slow fashion.
History
Started from the last 1930s at Shirley Institute in Manchester. Ventile® have a high performance textile and perfectly suited for outerwear. Created in the United Kingdom for the British army during the Second World War. Tightly-weaved cotton made from fibers specially selected for the length and called “Extra Long Staple” fibers. Ventile® still used to make uniforms and jumpsuits by various air forces to this day. Densely woven construction provides excellent waterproofing and protection in the extreme climates.
Successfully going through the world war and saving many lives. In 2019, Ventile® have the campaign “Join the movement. Love the environment. Choose slow fashion.” James Boogie connected with Ventile® to take action against the current fashion industry, and choose slow fashion. Since its founding in 2017, James Boogie has continued to develop several innovations and try to draw new connecting lines. James Boogie forming a kind of roadmap inspiration and antagonism that produces new movements and not completely untouched by the old ones. It’s all about fabrics, it’s about passion, it’s about inspired by real things and functional inspirations and then putting it all together. It’s about longevity, it’s about heritage. Born from the desire to break tradition, looking forward to a vision that fits and a new tactile sensation. Crafted proper, longer than ever.
Ventile Fabric
Born as a problem-solving fabric, Ventile® its well-known as the unbeatable waterproofing performance and the exclusivity of the extra long staple cotton fibres they are based on. The fabric also treated with a PFC-free DWR (durable water repellant). This fabric is works by weaving together as many loosely twisted fibres as possible and when the fiber gets damp the yarn expands and seals the fabric to make it waterproof. Whilst lightweight yet protective properties made it an ideal innovation for James Boogie who reinterpreted and augmented Ventile® through the jackets.
This is not the only thing that makes Ventile® unique. Also densest woven cotton fabric on the market with a hydrostatic head that can’t matched. While retaining its breathability it is completely impenetrable to water molecules up to a water column of 600mm.
Due the incredibly dense structure of the fabric, Ventile® pre-treated and dyed using a specifically developed process to ensure the best possible dye penetration, while avoiding creases, stains, stripes and shading which would affect the end product.
If the raw materials for Ventile® Original are exclusive, then those for the Ventile® Eco range are even more so. Ventile® Eco Organic made from sustainably grown organic and certified cottons. Which have not subjected the pesticides and chemical fertilisers.
While its lack of any PTFE membrane makes Ventile® the perfect ecological choice. We have used this prestigious fabric on two James Boogie jackets.
What We Used
Ventile® has been producing high-quality cotton fabrics for Military Uniform and Outdoor apparel since the late 1930s. And in fashion industry for the last three decades for the fashion and luxury sectors.
James Boogie launch two jacket and called JV_L24_ROYAL_BLUE and JV_L24_ANTIQUE_BRONZE. Made from Ventile® L24, the world’s most effective, all-weather, sustainably grown natural fabric. It is the ultimate choice for durability and all-round performance.
Ventile® have a three most distinctive features: waterproof, windproof, penetration, and water molecules are woven the high density. That cannot passed through the thread and thread fibers, so they are waterproof. It is excellent in windproof and has a penetration, so it doesn’t get hot.
Ventile® L24 is a high-quality cotton fabric that is spun, twisted, woven and dyed/finished in Switzerland the highest quality . The yarn is made of extra-long fibers (only 2% of the world’s harvest). These twisted yarns are woven very tightly so that the finished fabric can withstand harsh weather conditions (rain and wind). The natural cotton fibers allow for a comfortable wearing experience (absorbency), which can never be achieved with synthetic materials. The soft handle and natural aesthetic appearance are other advantages of this fabric. Very resistant to rain and wind. Lightweight, highly absorbent, quick-drying and strong.
Partnering with Ventile
Now, James Boogie partnering with the most prestigious and successful fabric brands in this industry. The unique properties of Ventile® fabric mean that it is at home with outdoor clothing and on the catwalk.
Ventile® is a completely natural fabric . It is durable, breathable and quiet which makes it perfect for hunting, nature watching, bushcraft, and cold weather sports. Ventile® fabrics are 100% cotton, utilising finest, long staple fibres, only found in the top 2% of the world’s . Click here to find out more about James Boogie x Ventile®, or visit Ventile® to shop the collection.
