The initial idea for this season was called Instrumental, the name was a spontaneous thought. Is a rhythm of several sound-producing tools that are so luxurious even without any vocals that complement it.
This concept fits perfectly with what we created from the start, where James Boogie is not too worried or vocal about the direction this brand is going, like river water that flows in the interior of Scandinavia, without anyone directing it but the water knows where it goes without having to explain to around.
This time we’re here to apply some pop of color in a dazzling taste while keeping a strong side of traditional military fashion.
Every season needs a centerpiece, and for Fancy, it arrives not through from fenomenal silhoutte or heavy heritage, but through a vibrant, color driven statement jacket, the kind of piece that defines the mood before a word is spoken. At first glance, the silhouette nods to familiar James Boogie military discipline. But once the colors hit, everything shifts.
Before talking about guitars or indie pop, Paul Stewart will probably mention the cut of a double-breasted suit, the swing
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