Our Story

“A journey shaped by passion, craftsmanship, and time.”

Est. 2017

2017 — The Beginning

In 2017, James Boogie came with several silhouettes and products to become a substitute for the existing brands. In Indonesia, the function of the jacket at that time was indeed focused on functions such as waterproof and others. While James Boogie focuses more on the fashion world that pays attention to silhouettes, details, and sewing patterns. In addition, James Boogie also has an identity with a slim-fit sewing pattern.

Key Milestones

  • Brand founded
  • Fashion-forward silhouettes
  • Slim-fit identity established
2017 - 2017 — The Beginning
17
Est. 2018

2018 — First Jackets Released

In 2018 became the starting point for James Boogie to release the first jacket. With the spirit of youth, James Boogie released two jackets, Harrington and monkey jacket silhouettes. And then, in this year James Boogie also released more outer, vneck knit jumper and several shirt articles.

Key Milestones

  • First jacket release
  • Harrington & monkey jacket silhouettes
  • Vneck knit jumper & shirts
2018 - 2018 — First Jackets Released
18
Est. 2019

2019 — Black Badge Edition

Black Badge Edition is the first James Boogie badge. Flawless Fashion became a marker and tagline for James Boogie at that time. Flawless Fashion itself is a representation of James Boogie in 2017 who didn't have a badge. During this period, James Boogie released 8 jackets with military and sportswear silhouettes with a touch of striking colour.

Key Milestones

  • First badge introduced
  • Flawless Fashion tagline
  • 8 jackets — military & sportswear silhouettes
2019 - 2019 — Black Badge Edition
19
Est. 2020

2020 — Black Badge Edition II

In 2020, James Boogie continued the Black Badge Edition. In this season, James Boogie released only 4 jackets dominated by the anorak jacket silhouette.

Key Milestones

  • Continuation of Black Badge
  • 4 jackets released
  • Anorak jacket silhouette dominant
2020a - 2020 — Black Badge Edition II
20
Est. 2020

2020 — Alteration

For the first time, James Boogie used a title for the season and released 5 jackets. Alteration itself means the act or process of changing — changes will improve clothing, modification or adjustment.

Key Milestones

  • First named season
  • 5 jackets released
  • Season concept introduced
2020b - 2020 — Alteration
20
Est. 2021

2021 — Embellish

Embellish means to beautify with ornaments. James Boogie chose Embellish for the season title in 2021 because, in this season James Boogie released floral shirts, paisley shirts — the first-ever paisley shirt — and 8 jackets that were more colorful than the previous season.

Key Milestones

  • First paisley shirt
  • Floral shirts introduced
  • 8 jackets in vibrant colours
2021a - 2021 — Embellish
21
Est. 2021

2021 — Palatial

Palatial has the meaning of luxury and impressive. In this season, James Boogie explored the jacket silhouette and released 6 jackets, including adapting the Swiss Military M70 jacket silhouette which became the first James Boogie archive and became the initial silhouette for another jacket in the next years.

Key Milestones

  • Swiss Military M70 adaptation
  • First archive silhouette
  • 6 jackets released
2021b - 2021 — Palatial
21
Est. 2022

2022 — Stardust

In 2022, James Boogie opened the journey with Stardust season, which only released shirts. This season is inspired by the glamorous side of David Bowie and adapts the traditional side, therefore James Boogie only released shirts.

Key Milestones

  • David Bowie inspiration
  • Shirts-only season
  • Traditional adaptation
2022a - 2022 — Stardust
22
Est. 2022

2022 — Nordbor

Inspired by the strength, collective culture and shared values of the Nordic people. The spirit of unity amidst diversity is the foundation of the Nordbor collection. Each garment in the collection pays homage to the timeless beauty and resilience of the Nordic spirit. This season, James Boogie released 9 jackets and 3 t-shirts with the feel of the fjords of southern Norway.

Key Milestones

  • Nordic culture inspiration
  • 9 jackets & 3 t-shirts
  • First outdoor fjord aesthetic
2022b - 2022 — Nordbor
22
Est. 2022

2022 — Majestic

Majestic has the meaning of beautiful, strong, or awe-inspiring. In addition, this season also has the tagline Monumental Truth, an antithesis of Oasis' sixth album entitled Don't Believe the Truth. This season, James Boogie released 7 jackets.

Key Milestones

  • Monumental Truth tagline
  • Oasis album antithesis concept
  • 7 jackets released
2022c - 2022 — Majestic
22
Est. 2022

2022 — James Boogie × Maternal Disaster

In 2022, James Boogie made its first collaboration, and Maternal Disaster became the first brand to collaborate with James Boogie. The similarity of spirit and background, such as being born and growing up in a community, is the reason this collaboration was made possible. In this collaboration, a combination of different color characters adorns several products that were released.

Key Milestones

  • First brand collaboration
  • Maternal Disaster partnership
  • Community roots as common ground
2022d - 2022 — James Boogie × Maternal Disaster
22
Est. 2022

2022 — Boundless

Boundless is the closing season in 2022. It has the meaning of something that is limitless, or full of energy. In this season, James Boogie released 6 jackets with three black colors, and three others in bright colors such as blue, yellow and orange.

Key Milestones

  • Closing season of 2022
  • 6 jackets released
  • Black & bright colourway mix
2022e - 2022 — Boundless
22
Est. 2023

2023 — Laurels

James Boogie's next steps in 2023 began with the Laurels season. This season, James Boogie released 14 jackets for the first time since forming in 2017. In addition, James Boogie also explored one of the jackets inspired by the silhouette of a samurai jacket for a hoodie.

Key Milestones

  • 14 jackets — largest release ever
  • Samurai jacket silhouette hoodie
  • Opening season of 2023
2023a - 2023 — Laurels
23
Est. 2023

2023 — Onyx

Onyx is the only season that releases 8 jackets with the same color, black. This season is also an experiment after in previous years James Boogie always decorated each season with striking colors. This season is also a season with terrific content production.

Key Milestones

  • All-black season
  • 8 jackets, one colour
  • Exceptional content production
2023b - 2023 — Onyx
23
Est. 2023

2023 — Instrumental

Instrumental is the season where James Boogie wants to introduce the atmosphere that James Boogie usually does. In addition, this season also has new silhouettes and designs for the products in it, including 7 jackets in the Instrumental season.

Key Milestones

  • New silhouettes & designs
  • 7 jackets released
  • Ambience-driven season
2023c - 2023 — Instrumental
23
Est. 2023

2023 — Blithe

Blithe is the beginning of a new journey for James Boogie who did the garment dyeing process independently for several articles in this season. In addition, this season also only released 7 jackets.

Key Milestones

  • First garment dyed process
  • Independent dyeing production
  • 7 jackets released
2023d - 2023 — Blithe
23
Est. 2024

2024 — Sublimity

After successfully doing the garment dyed process in the previous season, James Boogie also continued the same thing in the Sublimity season by releasing 9 jackets and several other products. This season also became the season that did the first outdoor photoshoot for James Boogie.

Key Milestones

  • Continued garment dyeing
  • 9 jackets released
  • First outdoor photoshoot
2024a - 2024 — Sublimity
24
Est. 2024

2024 — Penumbra

In this season, James Boogie for the first time released a modified ECWCS jacket using a Riot Mask attached to the hoodie. In addition, James Boogie released 15 jackets for this season. This season is also one of the seasons with content production that takes time and effort.

Key Milestones

  • First ECWCS jacket with Riot Mask
  • 15 jackets released
  • Intensive content production
2024b - 2024 — Penumbra
24
Est. 2024

2024 — Propagate

This season, James Boogie released 18 jackets, a very different number compared to the previous season. In addition, James Boogie also released a hunting jacket with different three colourways for the first time.

Key Milestones

  • 18 jackets — new record
  • First hunting jacket
  • Three colourway hunting jacket
2024c - 2024 — Propagate
24
Est. 2024

2024 — James Boogie × Ventile

Before closing 2024, James Boogie made a breakthrough by partnering with Ventile, one of the brands that produces materials from England. James Boogie did quite a long research in choosing materials, and finally decided on Ventile. Some similarities such as choosing slow fashion. The production process and curation of accessories also did not escape attention and became one of the main focuses. James Boogie only released 10 jackets in this collaboration project.

Key Milestones

  • Ventile partnership — English material brand
  • Slow fashion philosophy shared
  • 10 jackets in limited project
2024d - 2024 — James Boogie × Ventile
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